Buy West Eat Best

Buy West Eat Best (BWEB) is an initiative to encourage awareness and support of local Western Australian food and beverage produce amongst WA consumers.

Our challenge to showcase the strength of the BWEB brand, clearly communicating its mission and purpose to support the local WA produce industry. We evaluated the website architecture and simplified core user journeys by segmenting the navigation, creating clear areas for industry and consumer key target audiences. The reduced number of levels of navigation structure enable intuitive usability across the information architecture, encouraging content discovery and user engagement.

The new website delivers a fresh and contemporary experience incorporating imagery, colour and layout to engage and connect to audience. The design stays true to the BWEB logo and iconic green, while offering new and energetic design elements to create an updated digital evolution of the brand.