Boutique Homes

Boutique Homes build beautiful, contemporary homes focusing on premium quality and design. Our challenge was to audit the UX and design of the existing website, to define opportunities for improvement and set the pace for a redesign strategy. The primary goal was to enhance the Boutique Homes online brand presence, growing brand awareness and promoting their capabilities to key target audiences.

We simplified the navigation and core user journeys to encourage exploration and provide a seamless user experience. The updated design is modern and engaging, stripping back content-heavy blocks to short, sharp and punchy messaging reflecting the new brand. We leaned into the visually stunning imagery to deliver a compelling and immersive experience, combining this with editorial typography to showcase the brands elegance and premium designs.