Project

Brief

The brief was to design the promotional material for a UNICEF Australia tennis fundraising event. Game Set Match is dynamic and exciting, reflecting the boldness and movement of such a fast-paced sport. The campaign focuses on iconic tennis players and high competition to encourage ticket sales.

The design is intended to be powerful and punchy to instantly capture the attention of
the viewer. The bright colour palette reflects the persona of the tennis players. Each colour
is used in isolation with the monotone image treatment to draw attention to the individual tennis icon. The emphasis on typography is used to quickly communicate the information.