Project

Brief

Gut Feels Kombucha

The brief was to develop the surface packaging design for a drinks manufacturer. Gut Feels is inspired by the term 'gut feeling' which reflects the intended purpose of Kombucha –
to maintain a healthy gut. 

The use of handmde texture and handwritten brush type represents the live cultures and organic health benefits of Kombucha. The white can was chosen to represent
‘clean eating’. Each brush colour reflectsthe flavour of Kombucha.